The Degree of Bachelor of Business Administration
Marketing


The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions on the basis of careful analysis.

Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, and international marketing.

Graduation Requirements
Students seeking the degree of Bachelor of Business Administration - Marketing Concentration must complete a total of 106 credits with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the core and concentration requirements. These 106 credits are divided into:

General Education Requirements (30 cr.)

Required Common Courses (45 cr.)

ACO 201, ACO 202, BAD 201, BAD 311, BAD 323, BAD 433, BAD 453, BAF 311, ECN 211, ECN 212, ECN 333, MRK 201, STA 206, STA 207, MAT 205

Required Major Courses (25 cr.)

MRK 313, MRK 321, MRK 423, MRK 311, MRK 431, MRK 433, MRK 481
Plus two additional courses from the following:
ACO 311, BAD 317, BAD 431, MRK 315, MRK 323, MRK 325, MRK 421, MRK 425, MRK 372

Free Electives (6 cr.)

Suggested Program

Fall Semester I (15 Credits)  
ACO 201 Principles of Accounting I 3 cr.
BAD 201 Fundamentals of Management 3 cr.
CSC 201 Computers and Their Use (GER) 3 cr.
ECN 211 Principles of Microeconomics 3 cr.
ENL 213 Sophomore Rhetoric (GER) 3 cr.
       
Spring Semester I (15 Credits)  
ACO 202 Principles of Accounting II 3 cr.
ECN 212 Principles of Macroeconomics 3 cr.
ENL 230 English in the Workplace (GER) 3 cr.
STA 206 Applied Statistics for Business and Economics I 3 cr.
___ ___ GER 3 cr.
       
Summer Session I (9 Credits)  
MRK 201 Fundamentals of Marketing 3 cr.
___ ___ GER 6 cr.
       
Fall Semester II (15 Credits)
MAT 205 Mathematics for Business and Economics II 3 cr.
MRK 311 Consumer Behavior 3 cr.
STA 207 Applied Statistics for Business and Economics II 3 cr.
BAF 311 Principles of Financial Management I 3 cr.
___ ___ GER 3 cr.
       
Spring Semester II (15 Credits.)  
ECN 333 Managerial Economics 3 cr.
MRK 313 Principles of Selling 3 cr.
MRK 321 Promotional Strategy 3 cr.
BAD 323 Software Tools for Business Applications 3 cr.
BAD 311 Business Law 3 cr.
       
Summer Session II (7 Credits)  
BAD 481 International Business Management Internship 1 cr.
___ ___ GER 6 cr.
   
Fall Semester III (15 Credits)
MRK 423 International Marketing 3 cr.
MRK 431 Marketing Research 3 cr.
BAD 453 E-Business 3 cr.
___ ___ GER 3 cr.
___ ___ Free Elective 3 cr.
       
Spring Semester III (15 Credits)
MRK 433 Busines Policy and Strategic Management 3 cr.
BAD 433 Business Policy and Strategic Management 3 cr.
___ ___ Business Elective 3 cr.
___ ___ Free Elective 3 cr.
___ ___ GER 3 cr.